312-761-4770

AdÉ  Hogue 
Memorial Kit


Lisa Congdon x Specialized Chicago

Adé Broderick Hogue

Artist's Inspiration


I was extremely fortunate to have known Adé and to have shared a special relationship with him. Adé and I met in the context of our shared profession and became fast friends. We not only shared a love of lettering and design; we also shared a love of bikes. Over the course of our friendship, we geeked out over letter forms and commissioned each other to design hand-lettered tattoos for each other, which we had tattooed in the same place on our right legs. We talked constantly about bikes, bike gear, and watts; though, because of our geographic distance from each other, we were never able to ride together during the years of our friendship. Designing a kit in his honor is a way of expressing my gratitude for him, his memory and a way to have him with me as I ride. Adé loved roses and their powerful symbolism, and referenced them constantly in his work, and so when I was thinking about creating this kit in his honor, I immediately knew I had to incorporate roses. I also designed some lettering for BE THE ROSE that sits on the back of the jersey in a style that mimicked Adé’s. This is a kit I know Adé would have loved, and it was an honor to design it for this wonderful cause.

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The Artist


Lisa Congdon an internationally known fine artist, letterer, illustrator and writer. She makes art for clients around the globe, including Target, Amazon, Google, Schwinn, Brooks, Warby Parker, Method, Comme des Garcons, REI and MoMA, among many others. She is the author of ten books and has illustrated countless books for other authors. Lisa is self-taught and didn’t achieve momentum in her career until she was nearly 40 years old. Despite her untraditional path, Lisa has achieved recognition, not just as an artist, but as a leader in the industry for her work in social justice, knowledge sharing, and mentoring. In March of 2021, she was named “One of the 50 Most Inspiring People and Companies According to Industry Creatives” published by AdWeek. When she's not making art, you can find her riding and racing her bike. She lives and works in Portland, Oregon.

Lisa's Website

Lisa's Instagram


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